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Wang Wan Fei acts as if Jay Chou is a clothes hanger

by kelvin@multistars - 1st March 2004

Wang Wan Fei, who is very keen towards fashion, created the brand "54", the designs were hip hop fashion, mainly selling in the Mainland China market, at the moment there are stores in Beijing, Shanghai, Da Lian, Shen Zhen, in the future they plan to open branches in Canada and Singapore and the only place you can buy "54" in Taiwan is in good friend Liu Geng Hong's "Wu Factory".

Return back to "54" name

Wang Wan Fei expressed that both Liu Geng Hong and Jay are investors in "54" and they are also the brain trust consultants, even this name "54" was chosen by Director Chou as in it sounds like the representation sound of "Wu Shi (warrior/samurai)", "Every time there is a new model released, I would first take the clothes to them to try out and ask them for opinions, to see if there's any need for changes. I don't have to spend any commercial expenses, I can just ask them to be the spokespersons, and they are my biggest invisible resources."